Considering implementing an ecommerce carbon offset scheme? If so, there are many options to choose from. Some ecommerce platforms have even introduced their own carbon offsetting schemes. For example, Shopify will offset the emissions of shipping via their Brazilian Nut Concession Forest Conservation Project. That way, the company is protecting more than two million acres of tropical rainforest in Peru and preventing the emission of around 14.5 million tons of CO2.
Promote Your Company’s Sustainable Efforts
Offsetting initiatives must be chosen carefully to ensure that they actually have a positive impact on the environment. You should select initiatives that are relevant to the products that your customers purchase. That way, your customers will be able to identify with your efforts and make a buying decision. Additionally, you should fund projects that are relevant to the products you sell, and this will help you measure the positive impact of your efforts. If your goal is to build a brand image that reflects your commitment to protecting the environment, a good ecommerce carbon offset program is a good way to achieve it.
Another option for an ecommerce carbon offset program is to integrate a service such as Cloverly’s API into your website. This company allows you to integrate their carbon offset directly into the checkout experience. You can choose to purchase wind and solar energy credits on behalf of your customers, or simply let your customers decide. While this method costs some money, it’s a better way to engage your customers and promote your company’s sustainable efforts.